Tuesday, May 10, 2011

Interesting New Development

I'm not exactly sure how new it is but I was researching direct to garment printers the other day and found a website with an intriguing method I had never seen before. If you have done any research in to starting your own T-shirt design company you've probably heard of the standard screen printing, heat press, and direct to garment printer options available. This is the path I have a goal of getting to at some point, but the pricing on the DTG (direct to garment) printers are pretty high. I've seen some for around $26,000, which is an insane amount of investment to have to recoup selling shirts for $15 to $20 at a time.

Anyway, I recently came across a site selling plastisol transfers, these are the special papers that designs are placed upon that you then heat press on to a shirt, that only require a standard ink jet printer. What?!? Exactly my reaction. How could your standard Wal Mart purchased printer handle the kind of quality out put necessary for quality t shirt transfers? Well, I am in the thinking stages of giving this a go. I am not giving out the website or recommending it to anyone at this time as I want to check out exactly how good the method is. To say the least I am skeptical.

This could be a game changer in the my opinion as I'm sure all of us who are serious about doing our own designs and controlling our own pricing want to do it all at home or in a place of business. The limitations of online sites like CafePress, Zazzle, etc. are the somewhat limiting options. What if you wanted a design or message way down the shirt? Well you are out of luck at this time online using the print on demand sites. If a person can get in to the business with a press and do it yourself transfers for under $1000 that is a game changer for all of us small timers! Imagine being able to sell your design for $15 and still make a profit instead of waiting on the CafePress marketplace to send somebody your way and make a $2 commission. I'm anxious to see this method in action and I will report on my results soon.

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